The now infamous milkshake consent video was only live for a day before being scrapped, but it’s having a dramatic and unintended consequence.
Parent groups and school principals are reporting a huge spike milkshake related violence.
“In our school alone we’ve seen a 600% increase in milkshake attacks, many of them unprovoked,” says Cynthia Wright the principal of Ascham girls school in Sydney’s east.
“It’s a huge problem, especially as many of our students are lactose-free.”
Schools tuck shops and other retailers around the country are reporting huge increases in milkshakes.
“Strawberry thick shakes are a big seller at the moment, even as we move into colder weather,” says McDonalds Australia CEO Gary Hicks.
The federal government says it’s now preparing a new advertising campaign to stem the rising tide of milkshake related violence.
“We’re consulting with parent groups and school principles in a bid to create a piece of content that will help combat the growing problem.”