Woolworths now offering free counselling to grocery shoppers traumatised by seeing themselves on the self-checkout camera

RELIEF AT THE CHECKOUT: In response to growing demand, Woolworths is now offering emotional support to shoppers upset after catching a glimpse of themselves on the self-checkout camera.

“I simply couldn’t look back at the screen, I looked exhausted and aged!” said one shopper while in a counselling session.

“Don’t worry, it’s just those fluro lights,” reassured the Woolworths counsellor. “It makes everyone look like that.”

The session DBT witnessed was taking place in the staff area of Woolworths Double Bay, but the supermarket giant says it’s rolling out free counselling to shoppers around Australia.

“They can’t help with the cost of living crisis, but at least they’re trying to help with the identity crisis!” says a spokesperson from consumer group Choice.

It remains unclear if Coles will follow suit.