Woolworths announces plan to cut milk prices by 10%, but first it’s increasing them by 20%

DECEPTIVE DISCOUNTING: In a bold move that’s confused consumers and economists, Woolworths has unveiled a groundbreaking pricing strategy: cut milk prices by 10%, but only after hiking them by 20% first.

“We’re committed to helping Australian families save,” said a Woolworths spokesperson.

“But first, we just need them to pay a little more.”

Retail experts say the move is a masterstroke in creating the illusion of savings when in reality it’s contributing to Australia’s rampant inflation.

“You charge people more, then convince them they’re saving. It’s brilliant, if you’re the one selling the milk that is,” one retail analyst told DBT.

Meanwhile, Woolworths’ rival Coles is rumoured to be testing a similar strategy, with whispers of a “Buy 1, Pay for 3, Get 1 Free” offer coming soon.