The Prime Minister is today expressing ‘grave concern’ for people who discuss Married At First Sight while out socialising.

“I don’t have a problem with people watching the show, but talking about it with friends, colleagues and even strangers is unacceptable,” says Scott Morrison.

“These people clearly need help. That’s why the federal government has set up a new 24 hour helpline.”

The MAFS hotline is staffed by qualified counsellors, working around the clock from a large call centre in Sydney’s west.

“It’s a free call to the helpline, and callers can remain anonymous if they wish,” says the PM.

“Our counsellors will do all they can to help callers realise that there are so many better things to be talking about that MAFS.”

But some fans of Nine’s hit reality TV show  – like 38 year old Heather Wills – say they have no interest in getting help.

“If I’m at a dinner party I always ask who watches MAFS and then just talk to them all night,” she says.

“I love bonding with people over our shared hatred of Carolina haha. It’s a great way to make new friends.”

MAFS is on air again tonight at 7.00pm.

Anyone who talks about the show while socialising is urged to call the hotline immediately on 1300 777 989.