It’s meant to be a celebration of natural beauty, but one woman’s no makeup selfie has delivered some shocking home truths.

The photo posted to Instagram by local influencer Gina Rocca has received no likes, more than 16 hours after it was posted.

“I usually get thousands of likes,” says Ms Rocca. “It’s a bit sad I need to wear makeup to be appreciated, but I guess that’s just the way it is.”

It’s understood the 27 year old influencer messaged several of her followers asking them to like the pic.

But even her own mother refused to.

“Gina looks very unkept in that photo.” says her mother. “I didn’t bring her up to look like that, especially in such a public setting.”

And while the photo received no likes, there was one comment under the photo which said: ‘Please don’t post a photo like that ever again.’

Ms Rocca says she’s lost “around 80” followers since posting the photo yesterday.

At the of publishing, DBT noticed the no makeup selfie had been deleted.