KEEPING UP APPEARANCES: Local shopper using Kookai bag to conceal items she just bought at Kmart

FASHION FAUX PAS: The eastern suburbs fashion scene is in shock tonight, after a Westfield Bondi Junction shopper was caught red-handed using a Kookai shopping bag to disguise items she bought at discount retailer Kmart.

A DBT reporter was on hand at Kmart to witness Kate Medhurst buy a scented candle, a 5-pack of socks and an inflatable unicorn pool float, totalling $10.

“At the self checkout, she quickly put the items in the Kookai carry bag and strolled confidently out of Kmart and into the shopping centre,” says our reporter.

“I followed her and asked her to show me the items inside the bag, but she ran away without making any comment.”

Local fashionistas claim the brazen act could potentially amount to misleading and deceptive conduct.

“Using a different retailer’s bag is heavily frowned upon in Sydney’s east,” says one woman.

“There’s no transparency. Surely the police should get involved here!”

Kookai has yet to release a statement on the scandal, but Kmart has seized the opportunity to capitalise on the free publicity.

“At Kmart, we encourage all shoppers to embrace their individuality and shop with pride, no matter which bag they choose to carry their purchases in.”