UNEXPECTED ALLIANCE: The Australian Labor Party has today announced an unprecedented sponsorship deal with outdoor clothing and gear brand The North Face.
“We’re really excited to have the backing of such a well-known brand,” says NSW Premier Chris Minns, who spent his first full day in the job yesterday in a North Face vest.
Talk of a sponsorship deal first arose in 2020 when Labor’s Victorian Premier Dan Andrews wore a North Face jacket to virtually every one of his daily Covid press conferences.
Chris Minns acknowledges that wearing heavily branded clothing items to media engagements may not seem professional.
“But any cash injection will help ease Australia’s $44 billion budget deficit,” he says.
Exact financial details of the sponsorship deal remain unclear.
However North Face is also providing the ALP with uniforms, including jackets & vests, hiking boots, and thermal beanies, with the iconic logo emblazoned on all items.
North Face will also sponsor team-building retreats for the ALP, which will involve climbing some of Australia’s most challenging mountains.
“Climbing mountains is not unlike the challenges we face in politics,” says Chris Minns.
“Either way, this sponsorship package is a great way for the Labor Party to show its commitment to environmental causes and sustainable practices.”
The Prime Minister Anthony Albanese is expected to wear a North Face jacket to Question Time at Parliament House later today.