The New South Wales Premier has today fronted her daily covid-19 update press conference wearing a North Face jacket.

Gladys Berejiklian denies the clothing choice was influenced by her Victorian counterpart Dan Andrews, who often wore a similar jacket when Melbourne was in lockdown.

“Not at all,” says Ms Berejiklian. “This is just my New Year’s holiday attire.”

But analysts claim she’s intentionally employing the same tactic as Dan Andrews.

“She’s wearing less formal clothing in a bid to appear alert but not overly alarmed about the covid outbreaks in Sydney,” says senior ABC journalist Simon Robertson.

“But we believe the North Face jacket shows that Gladys herself is deeply concerned.”

It comes as NSW records 10 new cases of Coronavirus.

“We need to remain vigilant, but there is no cause for panic,” says Ms Bereklian.

Other experts are speculating that the Premier has negotiated a sponsorship deal with the US outdoor adventure clothing company.

“Dan Andrews reportedly got $2,500 every time he wore his North Face jacket,” says another media analyst.

More to come.